Warning: Alexa Chung Is About To Do Uggs Cool Again

If you are a militant Crocs, Teva and Ugg devotee – or if you keep your hidden love for fear to be excommunicated from the Church of fashion – it’s your year. In March, the opening ceremony launching his third collaboration with Teva, which saw the shoe dad once in the iterations of satin and platform. Then for spring of 2017, Christopher Kane sent fangs on his trail. Charm-accessorized fangs, to be exact. Now, the third member of the shoe (apparently) trifecta universally hated getting ready to make his triumphant return, thanks to a Mrs Alexa Chung.

Chung, whose eponymous claw (finally) will launch this month of March, has recently been appointed Artistic Director for UGG – partnership marks first creation of society. Chung oversaw the last Australian campaign of the footwear retailer, which will focus on the classic boot 2.0 (some) set mode hates to love.

“there is nothing I have enjoy more to return to England and seeing all my classmates and involving my uniform, that is, the UGG boots, jeans and a Navy blue sweater,” the collaborator of Marks & Spencer said of Vogue UK, adding, “I have a connection with them, shelter, friends, go out and have fun.» (There is now an image we have encountered in our broad Street stalking of the native British style).

In a press release, Chung shared, “I loved art achievement for UGG as he gave me the opportunity to meet and marry together some people in my life I find most inspiring with a team of talented friends to capture the spirit and easy to live the brand nature.»

The imagery of the campaign was shot in New York by photographer Ben Rayner and highlights some creative, followed Chung, among them friends Model Coco Baudelle and writer Anna Gray newsletter “things I would buy if I didn’t have to pay rent.” (Its content is pretty self-explanatory). For the record, the most recent Gray suggestions include pump Serba of Manolo Blahnik pumps heel vintage Enzo Angiolini block and Kriss Mule brand in red, but no comfortable double fleece booties – we may be too early in the season?

Source: Warning: Alexa Chung Is About To Do Uggs Cool Again

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